The article discusses the problem of lanuage in the anthropological and cultural perspective. It is investigated possibilities of the „lanuage of the things“ in the human situation — name and ideas of things are too subjective and closely connected with the human existence. The theoretical basis of the proposed work is the theme of the representative of the philosophy T. Adorno. Destructive, universal, absorbed role of the mass-culture and cultural industry is discussed from point of view of approaches of a famous German thinker. Therefore people have no chance to be free from structures of cultural industry.
