The aim of a study — stylistic analysis of sexual stimuli containing Internet content and establishing the motivational structure of deviant forms of sexual behavior in the foreshortening of medical-philosophical anthropology.
Results. The study found a tendency to transform the style of pornographic professional video production: shifting the emphasis from the aesthetic-emotional component of coitus to demonstrating its anatomical and physiological details; weakening the role of the designation of the context and the emotional connotation of sexual behavior; the separation of gender manifestations of sexuality, the leveling of the principle of gender roles within the framework of sexual behavior.
Conclusions. The analysis and systematization of mechanisms of sexual stimulus potentiation have been carried out, their specific types have been established: experience-appellation, frustration, taboo-paradox, bio-paradox.